Hello, I'm Joanne McKay!
I partner with healthcare, life science and strategy-led organizations to make their impact visible and compelling. I help them differentiate their expertise and show their impact through structured case studies, customer stories, executive summaries, white papers and thought leadership content.
I’m a PhD-trained researcher and B2B copywriter specializing in healthcare strategy and professional services. For more than 20 years, I’ve worked in environments where complexity, nuance, and institutional context matter. My academic background trained me to extract meaning from sophisticated material and present it clearly, accurately, and persuasively.
After completing advanced B2B and healthcare copywriting training through AWAI — including specialized work in case studies, professional services marketing, and white papers — I chose to focus on articulating value, differentiating expertise, and accelerating business development.
I live in North Carolina and work remotely with clients across the U.S. and internationally.
My approach is collaborative, methodical, and designed to respect your team’s time while producing materials that make your organization’s strategic impact visible, credible, and compelling.
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