Hello, I'm Joanne McKay!
I partner with boutique and mid-sized healthcare strategy firms to make their strategic impact visible and compelling. I help them differentiate their expertise and show their impact through structured case studies, executive summaries, and thought leadership content.
I’m a PhD-trained researcher and B2B copywriter specializing in healthcare strategy and professional services. For more than 20 years, I’ve worked in environments where complexity, nuance, and institutional context matter. My academic background trained me to extract meaning from sophisticated material and present it clearly, accurately, and persuasively.
After completing advanced B2B and healthcare copywriting training — including specialized work in case studies, professional services marketing, and white papers — I chose to focus on helping strategy firms articulate their value, differentiate their expertise, and accelerate business development.
I live in North Carolina and work remotely with clients across the U.S. and internationally.
My approach is collaborative, methodical, and designed to respect your team’s time while producing materials that make your firm’s strategic impact visible, credible, and compelling — even as your firm documents its first structured narratives.
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